Irish holidaymakers are increasingly seeking active, immersive experiences that bring them closer to local people and places. Travel Department has seen its walking and hiking holidays grow by 10% on 2025, with new routes across Europe proving popular. Building on this momentum, the Irish-owned company launched Outbounder, a distinct adventure brand developed from TD Active to meet the growing demand for meaningful, experience-led travel.
A visual indentity inspired by the idea of pathways into the unknown, Outbounder celebrates adventure, self-discovery and connection. A vibrant identity combines playful colour, expressive typography and a distinctive path graphic, with energetic orange and candid photography capturing the spontaneity of exploring the world on foot and connecting with nature and people along the way.